The NRA and its affiliates are incredible at crafting arguments aimed to radicalize. They combine manipulated statistics difficult to directly disprove, instigatory language painting gun owners as an oppressed class desperately fighting for basic rights and fear-mongering morphing “far-left” legislators and illegal immigrants into the perfect monster under the bed.
What does the NRA gain from radicalizing these people? It’s fairly simple. It constantly reinforces two key ideas: The government wants to take away your guns, and it’s letting in violent criminals who are heck-bent on attacking you, specifically. This pushes the NRA’s bases to buy more firearms, and faster.