Before buying online I look local, if it's a matter of 50.00 or less, then I buy else I order online. After shipping and transfer fees I am not saving a much to make a difference or deal with the hassle of ordering online.
You are the exception to the rule. Most people prefer to buy online and not be "forced" to come into the shop. As a home based FFL I carry; common magazines, self-defense ammo, handgun cases, soft long gun cases, holsters every now & then, handgun safes, and Pearce grip extensions. I don't get no sales with online purchasers. Not enough time to Google, didn't check Amazon, not interested, etc. I'll see some of my customers later or as repeat transferees and they bought exactly what I had in-stock and many paid more. Or, that's when they buy from me, 4 months later. Believe me, I'll put my in-stock prices against anyone's. I don't claim to be the cheapest but I do claim to be extremely competitive with "most" of the products I sell.
I am actually surprised at how many people will order a firearm online and have never walked into a gun shop. That's what its come down to.