The big money wins the popular vote.
In the year 2000 Republican primary to replace retiring 10th Congressional District Representative John Porter, Shawn Margaret Donnelley (heiress to the R.R. Donnelley & Sons fortune) spent at least 2.3 million dollars of her family's money to win 9,585 votes ($240 a vote). Another candidate, Andrew Hochberg, spent $1 million of his own money for a solid 7,480 votes.
Mark Kirk, an aid to Porter, moved into the district in September of 1999, and won the March 2000 primary with 19,717 votes. He spent way less than half a million dollars. Half a million dollars on a congressional primary is big money to be sure, but it is proof enough that there is a limit to what $2.3 million can buy.
Jim Oberweis and Richard Lugar proved that money alone won't buy enough votes to get elected -- and Ross Perot proved all the money in the world can't buy you one (1) electoral vote.
Money is necessary, but it won't sell a deficient product. Hillary Clinton spend $1.2 billion on her failed campaign; Trump spent less than 1/12th of that.
Edited by Skolnick, 01 December 2017 - 08:55 AM.