6/10 American's believe their lies:
Although suicides account for the majority of gun deaths in the United States—60% in the latest data—by and large American adults are unaware of this. In our survey, only one-fourth of Americans correctly answered that gun deaths by suicide outnumber deaths resulting from mass shootings, murders other than mass shootings, and accidental gun discharges. This is no better than guessing at random from among the four choices given.
Without a clear and concise counter-message (that's actually based in fact and truth), we're in for a lot more pain.